About > About Noa > Company Background
NoaFX was a business built from the ground up, addressing a very sincere and genuine need in the market; to be a broker who can be trusted and relied upon for every trader.
In 2009, the fund management services were no longer offered for public subscription and were moved under a closed fund with a private company. This was to achieve more prudent fund management practices and have the products less commercialized by the various providers, such as banks, hedge funds, fund of funds, which were selling these products.
As of 2010, our monthly volume flow was approximately 8 billion USD (notional), for a collective AUM(Assets Under Management) of slightly under USD 200m.
The brokerage platform was built primarily and exclusively then, to only clear the own internal fund management flow. In 2011, the practice was moved under a private entity.
In 2013, the entire institutional platform, liquidity and clearance engine has been leveraged on, to provide for retail market flow, under NoaFX.
To learn more about NoaFX, know our unique business model at our NoaFX Edge page.
NoaFX was initially known as NoahFX, which according to biblical reference means "Bringing mankind to the promised land". But then it was criticised and discarded saying the message was misleading and it had religious references.
With all these feedback, we decided to change the name to NoaFX for two main reasons,
We felt, NoaFX was the apt projection of the brand in the context of FX Trading and implemented it since 2014 as our final brand.
After the name change, we remodelled the logo and launched it with the new site NoaFX.com on 2014 and the primary colours chosen were White and Red. And, the colour combination complemented each other pretty well.
White symbolises purity, transparency and gives an easy and minimalistic feel to the eyes and this reinforces the transparency we maintain in our market prices, customer support, order execution, etc.
Red represents boldness, an element of risk and danger, but yet that personifies trading, which appeals to a special few.
In the newly designed NoaFX logo, you could see the character "N" is circled within the Logo, with a circle as shape and this shows completeness and satisfaction in whatever service we offer you. But no one is perfect and according to us, the search for completion and perfection is never ending and is yet to be pursued and this can be seen in our logo where we have intentionally placed slight gaps within the circle to signify lack.